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Mike Laflin


Mike is one of the leading authorities on global sports market intelligence.  He established Sportcal in 1991 and has been at the forefront of sport news, media, sponsorship and events ever since. Before establishing Sportcal he was an active athlete competing at a national, county and club level and ranking in the UK’s top 20 at 3000 meters steeplechase in 1995.Mike has a combined honours degree in Geography and Economics from Exeter University. He spent his early career working as an IT analyst, developing trading systems for commodities such as oils. He combined these three passions – economics, IT systems and sport to launch Sportcal.

Sportcal is the essential resource for anyone in the business of sport.   They are the most comprehensive provider of sports market intelligence worldwide, covering more sports than anyone else and are truly global. What makes them different is that they are 100% independent and unbiased. Mike is CEO for the business, with offices in London and Lausanne. Mike is a leading authority of the sports industry and is a regular speaker at industry events.  He is currently working in partnership with a number of industry experts and sports academics to develop the Global Sports Impact project (GSI), a unique study on the global impact of sport. GSI is the first of its kind.  It will develop a standard methodology for measuring the impact of major sports events on the host cities and nations.

He was appointed independently from Sportcal as the lead consultant to ASOIF (Association of Summer Olympic International Federations) in 2011 and has been working closely with 28 summer Olympic sports to help them develop a common data platform to provide content to the Olympics and other multi-sport events.

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