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Michael G. Cole


As the former London 2012 Marketing and Communications Director for BT Global Services, Michael was responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide, as well as being responsible for operational and crisis communications across BT’s highly acclaimed London 2012 Delivery programme, as the official Communications Services partner for London 2012.

In September 2012, BT was recognised by politicians and business leaders as the company that provided the greatest corporate contribution to the success of London 2012. Since then, Michael led BT to being awarded no less than six industry awards for its performance throughout the London 2012 Olympic and Paralympic Games, and helped BT’s brand enter the Global 100 for the first time in its history.

His role on London 2012 involved working extensively with the London Organising Committee of the Olympics Games, the UK Trade and Investment Office, the Foreign & Commonwealth Office, British Council and Transport for London amongst many other agencies, and as such he has created a strong and influential network of key contacts across the global sports industry, as well as engagement on future major sporting events including Rio 2016, Pyeongchang 2018 and Tokyo 2020 where he continues to work in an advisory capacity for corporate sponsors.

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