Brian Harte, Head of Customer Engagement & E-Marketing with Tourism Ireland, the organisation responsible for marketing the Island of Ireland as a holiday destination. Brian is responsible for many of the customer interactions overseas visitors first have with Ireland. With the Ireland.com site, CRM system and the contact centre also in his remit, it is social media where a lot of the action is. Tourism Ireland supports 18 Facebook presences, 8 Twitter streams and four Youtube channels. Brian organised the first conference in Ireland on implementing the Internet for business and was a founding board-member of the Irish Internet Association.