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Sport Tourism Industry Expert Sessions

European Sport Tourism Summit 2015 will host a series of Industry Expert Sessions with speakers from international bid companies, mega events, sponsorship and global brands providing practical advice on the area of enhancing sport tourism and events. These sessions will deliver expert sessions in the fields of event planning, bidding, operations, impact evaluation and digital marketing.

Date: 15 May 2015
Location: Limerick, Ireland
Venue: Thomond Park Stadium

Facilitator: IndustrySessions 2015 smallTerry Stevens

9:15 Welcome

9:20 Waterways Ireland Opening Address

Session 1: Sport Tourism Resource Based Planning & Innovation
9:30 Fiona Monaghan, Head of Programme and Delivery for the Wild Atlantic Way, Failte Ireland
9:50 Dave Conway, CEO, National Sports Campus Development Authority

IndustrySessions 2015 small 10:10 Peter De Wilde, CEO, Visit Flanders Case Study

10:40 Sport Tourism Break

 IndustrySessions 2015 small11:10 Jeremy Brinkworth – Project Director Rugby World Cup Visit England
Working with Stakeholders to Deliver Event Experience

11:40 Session 2: Sport Tourism Bidding, Hosting & Measurement
Jon Coxeter-Smith, Lead Consultant, Sportcal
Frederik Munk, Senior Event Manager, Sport Event Denmark
Simon Lillestone, Director Fortitude Sport
Facilitated by Rob Hartnett, Sport for Business

12:10 Panel Discussion Q&A with Fiona Monaghan, Dave Conway, Peter de Wilde & Jeremy Brinkworth

12:30 Light Lunch Sponsored by BDO Limerick

Session 3: Sport Tourism Marketing & Innovation
13:30 Brian Harte, Head of Customer Engagement & E-Marketing, Tourism Ireland
13:50 Jane McDaid, Founder & MD, Thinkhouse

Session 4: Sport Tourism Sponsorship
14:10 Michael G. Cole, TrueGold Communications
14:30 Deirdre Macklin, Marketing Director, TV3 Group

14:50 Panel Discussion Q&A with Deirdre Macklin, Michael G. Cole, Brian Harte & Jane McDaid

15:15 Close